INTRODUCTION TO EASYSITE OPTIMIZER
EasySite Optimizer is specially designed to help website owners optimize their site for search engines. The intelligent browser-based application will lead you through a series of steps to determine key words associated with your business, analyze your website content and layout, and submit your site to popular search engines.
Search engines act as the gateway to the World Wide Web. They’re typically the first source internet users turn to when looking for information, and are often set as the default ‘home page’ in browsers. Whether you’re looking to increase awareness or generate revenue, a high search engine ranking can drive traffic to your site and is essential to online success.
EasySite Optimizer is designed to help you make your site search-engine friendly, maximizing your opportunity for a first-page ranking. The intelligent browser-based application offers a suite of tools to select keywords for your index page, analyze your site content and layout, and submit your pages to today’s popular search engines.
Traditionally, search engine optimization services have been available through high priced consultants with no promise of success. EasySite Optimizer provides all the tools for you to do it yourself, analyzing and improving your site as often as required.
Key features of EasySite Optimizer:
  • Keyword Generator
    The keyword generator prompts to enter adjectives describing your business, and scans today's top search engines to find similar words currently producing high ranking results. You then have the option to automatically insert the selected keywords to your index page.
    • Easily identifies common words and phrases associated with a business type.
    • Suggests words already producing top-ranking results.
    • Saves search results.
    • Allows users to automatically add chosen words to a site’s index page in one step.
  • Content Analyzer
    The analyzer scans individual site pages to provide suggestions on Meta tags, layout, and content applicable for search engines. You can edit your HTML code directly within the EasySite Optimizer application based on the recommendations it provides.
  • Provides a report card on the health of a website and suggests ways to improve individual pages.
    • Allows for easy viewing of suggestions and direct editing of site HTML.
    • Displays graphs on history of site analysis including number of pages and suggestions.
  • Site Sumitter

    • The submission tool allows you to automatically submit your site pages to search engines of your choice. Integrated search engines include, Google, Yahoo, MSN, and Lycos.
    • Informs the Internet a website exists.
    • Prompts searchbots to identify and review a site quickly.
    • Allows for submission to multiple engines in one step.
Frequently Asked Questions
Why do I need EasySiteOptimizer?
When using an automated SEO tool such as EasySiteOptimizer, optimizing a site becomes a quick, easy and inexpensive way to generate new business. To create a strong online presence a site needs to have the highest possible search engine ranking when keywords that relate to a site are used for searching.
How does EasySite Optimizer work?
The search systems send out ‘searchbots’ that go to the sites, much like anyone browsing the web would. Depending on the ease of a site, they will read the content and then follow the links to create a repository of information about the pages on the site. This is what the search engines will use to determine where a site will appear on the search engine results page when they are queried. The search engine can then present the information in any form they wish. This is why search engines do not return identical results all the time, because they have done their own manipulation of the raw search system data.
Can I just use popular words to get people to come to my site?
No, words in content and Meta tags must relate to the site’s core business. If they do not, search engines will blacklist the site and it will not show up on any search engine rankings.
How do I know which words to use?
Begin by brainstorming a list of words that relate to your business. For instance, if a business is photograph reprints then words like pictures, photographs, reprints, printing, photos etc. are suitable. EasySite Optimizer allows users to take it one step further making it much easier. Simply type in a keyword and let the generator do all the work — providing a list of applicable words already producing top-ranking results on search engines.
I have heard of natural and paid rankings. What is the difference?
A natural ranking is created by the ‘searchbots’ reading a website, ranking it and displaying the link on its results list. The paid rankings or pay-per-click (PPC) are the results that businesses pay for by bidding on certain keywords.
How will EasySite Optimizer help drive traffic to a site?
EasySite Optimizer has been created to automate a labor intensive process. By creating keyword-rich content that applies to a specific business, the ‘searchbot’ will be able to easily read and identify the website. By submitting a site to popular search engines and creating Meta tags the searchbot can read and index the site — this creates a higher quality website that will have increased search engine rankings. Internet users tend to click on the first page of results and are even more likely to view those ‘above the fold.’ Above the fold refers to results that appear on the first top of the page that can be viewed without having to scroll down. The higher a site is placed on the results list, the more likely the site will be visited. EasySite Optimizer helps enable users to make sure their website is ranking higher than before.